What is agentic commerce? A plain guide for product teams
Agentic commerce is shopping where an AI assistant does part of the work for the shopper: understanding the need, finding products, comparing them and handing over to a retailer. What it is, how it works, and what product data it depends on.
The short answer
Agentic commerce is shopping where an AI assistant does part of the work on the shopper's behalf. Instead of typing keywords and opening twenty tabs, the shopper says what they need and the assistant finds suitable products, compares them, explains the trade-offs and sends the shopper to a retailer. The idea is simple. Getting it right depends almost entirely on the product data underneath.