API/Data Licence

1. The Service

simlir is a product data API. We maintain a structured product database and provide access to it via a REST API and an MCP server for integrations. The service is provided by simlir Ltd, a company registered in England and Wales.

This API/Data Licence governs your use of the simlir API, simlir dashboard, and any licensed response data you receive through them. General use of simlir.com is covered by our Website Terms.

2. No Warranty on Data

simlir provides product data without warranty of any kind.

• Product specifications are structured from public retailer pages and may contain errors.
• Prices are snapshots at the time of ingestion and may not reflect current retailer pricing, promotions, or stock availability.
• Embedding-based search results are approximate matches, not guarantees of relevance.
• You should always verify product data directly with the retailer before making business decisions based on it.

3. API Usage & Credits

Access to the simlir API requires an account and API key. Each API key is issued to a specific customer account, must be kept confidential, and may only be used for that account's authorised use of the service. API calls are billed in credits, deducted from your account balance. Credit pricing and rate limits are published on the dashboard and may change with reasonable notice.

Purchased credits are non-refundable except where required by law. Unused credits do not expire while your account remains active.

We may apply quotas, pagination caps, endpoint restrictions, concurrency limits, and other usage controls to protect the service. Bulk exports, dataset delivery, or similar high-volume access require a separate written licence.

4. Data Use & Licensing

Data returned by the simlir API is licensed, not sold. Subject to these terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use API responses in your own application, service, or internal systems.

Permitted use includes displaying, combining, and processing results inside your own product or internal workflows for your own business purposes or for your own end users as part of your service.

You may not resell, sublicense, publish, expose, or otherwise make raw simlir data available to third parties as a standalone feed, dataset, or competing service. You may not store, aggregate, or retain a substantial portion of the service to build, refresh, or support a substitute database or similar competing product without our prior written permission.

You may keep reasonable operational copies or caches only as needed to support your own product experience for your own end users in compliance with these terms. You may not expose raw API responses, bulk exports, or retained response archives to third parties, and you may not use stored responses to avoid ongoing authorised access to the service.

Unless we agree otherwise in writing, you may not use the service or any substantial portion of its output to train, fine-tune, benchmark, or improve any machine learning, foundation model, embedding model, or similar automated system.

On reasonable request related to suspected misuse or breach of these terms, you will provide information reasonably necessary to verify compliance and cooperate with our investigation.

For details on how we handle personal data, see our Privacy Policy.

5. Acceptable Use

You agree not to:

• Attempt to scrape, mirror, or bulk-download the service beyond documented API access.
• Use the API to build or populate a competing product database.
• Store or warehouse raw API responses to create a resale feed or substitute service.
• Use the service to train or improve models except under a separate written licence.
• Share API keys or allow unauthorised access to your account.
• Remove, conceal, or interfere with technical identifiers, audit markers, or anti-abuse controls.
• Attempt to bypass rate limiting, authentication, or other security measures.
• Use the service for any unlawful purpose.

We may monitor usage patterns, maintain request and account logs, investigate suspected abuse, and use automated systems to detect misuse, excessive extraction, or suspicious access. We may throttle requests, deny suspicious traffic, revoke API keys, and suspend or terminate accounts that violate these terms.

If we reasonably suspect misuse, you must promptly cooperate with our investigation, including confirming relevant use cases, deployments, and account ownership.

Unauthorised copying, warehousing, or resale of the service may cause irreparable harm. We reserve the right to revoke keys immediately, suspend or close accounts, refuse or limit future access, deny refunds where lawful, preserve logs and other evidence, pursue injunctive relief, recover damages and fees for unauthorised use, and seek any other remedies available under contract or law.

6. Limitation of Liability

To the maximum extent permitted by applicable law, simlir Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the service.

simlir is not responsible for decisions made based on data returned by the API. Product data is provided “as is” and should be independently verified for business-critical use cases.

7. Intellectual Property

The simlir name, logo, API, and database are the property of simlir Ltd. Product information sourced from public retailer pages is attributed to the original retailers and is processed under fair-use principles for the purpose of creating structured data.

8. Changes to These Terms

We may update these terms from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of simlir after changes constitutes acceptance of the revised terms.

9. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Contact

For questions about these terms, contact us at hello@simlir.com.