Data Quality

How simlir maintains structured product intelligence across markets.

Structured Extraction

Every product page is fetched and processed through an AI extraction pipeline that identifies specs, price snapshots, descriptions, identifiers, images, and retailer links. Extraction status is tracked per product to ensure coverage targets are met.

Continuous Freshness

Products are periodically re-checked to detect price changes, availability updates, and new variants. Stale or dead products are flagged automatically and routed for re-extraction or retirement.

UK Market Coverage

Product data is scoped to the United Kingdom (GB). Each product is sourced from UK retailers, ensuring results are relevant to the shopper's location and currency. UK-only coverage means prices, availability, and retailer links are always actionable for UK shoppers.

Search Readiness

Products are enriched with AI-generated embeddings for semantic search. Search coverage is monitored to ensure consistent recall quality across the UK catalogue.